Company Description
Finguine.com
is our flagship product helping large national and international financial
institutions to automate reporting to do FATCA and CRS reporting for high
value financial transactions.
Role
Description
This
is a full-time on-site role for a Digital Marketing Manager at Finguine.com ( a
product of VSM Software) located in Bengaluru. The Marketing Manager will be
responsible for developing and implementing digital marketing strategies,
managing marketing campaigns, analyzing market trends, creating content,
conducting geographical market research, and measuring campaign performance.
The Marketing Manager will also be in charge of coordinating with
cross-functional teams and external partners to drive brand awareness and lead
generation.
Responsibilities
·
Managing a knowledge base and forum
for ali dynamic user generated content
·
Conduct webinars and podcasts
·
Comfortable in sending newsletters
and blogs
·
Maintaining and update our FAQ and user
manuals time to time
·
Create video contents for marketing
needs,
·
Conduct email campaigns across
markets
·
Create case study, infographics for
SEO
·
Define and segment target customer
personas to tailor marketing and sales approaches.
·
Lead the development and execution of
demand generation campaigns to drive awareness and lead acquisition.
·
Utilize a mix of inbound and
outbound marketing tactics to generate and nurture leads.