3 - 5 yrs
Gurugram
Partner & Vendor
Management
1)Cultivate and maintain
relationships with brand partners, vendors, to expand brand presence and drive
collaboration opportunities.
2)Negotiate partnerships,
sponsorship agreements, and co-marketing initiatives to enhance brand
visibility and reach new audiences.
3)Coordinate with vendors to
ensure alignment with brand guidelines, product quality standards, and
promotional strategies.
Assortment Planning and
Management:
1)Assist in the development
and execution of category assortment plans in alignment with business
objectives, customer preferences, and market trends.
2)Collaborate with vendors
and suppliers to source new products, negotiate terms, and manage relationships
to ensure a diverse and compelling product assortment.
Product Merchandising and
Presentation:
1)Support the creation and
maintenance of product listings, including product descriptions, images, and
attributes, to ensure accuracy, consistency, and optimal presentation.
2)Implement merchandising
strategies to maximize product visibility, cross-selling opportunities, and
conversion rates across the online marketplace.
Category Performance
Management:
1)Analyze category
performance metrics such as sales, margins, inventory turnover, and customer
feedback to identify opportunities for improvement.
2)Monitor competitor
activities and market trends to stay informed and adapt strategies accordingly.
Pricing and Promotions:
1)Assist in analyzing pricing
data, competitor pricing strategies, and market trends to optimize pricing and
promotional strategies within assigned categories.
2)Support the planning and
execution of promotional campaigns, discounts, and special offers to drive
sales and customer acquisition.
Brand Performance Analysis
and Reporting:
1)Track key performance
indicators (KPIs) related to brand awareness, customer perception, and sales
performance.
2)Generate regular reports
and dashboards to assess the effectiveness of brand initiatives and campaigns.
3)Analyze data, draw
insights, and provide actionable recommendations to optimize brand strategy and
drive continuous improvement.
Brand Marketing and Campaign
Management:
1)Plan, execute, and optimize
multi-channel marketing campaigns to drive brand awareness, customer
acquisition, and engagement.
2)Collaborate with marketing,
creative, and content teams to develop compelling brand assets, including ad
creatives, social media content, and email campaigns.
3)Monitor campaign
performance, analyze results, and iterate strategies to maximize ROI and
achieve business objectives.